截至目前, KK馆线下门店已延伸为三种类型:标准店、黑金店及旗舰店KKv。
KKv主要面向年轻一代的群体,门店面积均在1000+㎡,在三者中面积最大。值得一提的是,KKv在拥有更大空间的同时,也承载着更为多元的场景元素,即兼具海外进口品与潮流新国货,商品也较前两者新增多个品类:包括实用服饰、母婴用品、花卉绿植、宠物用品、特色文玩等数十种细分垂类,只为给用户带来更为精致的生活方式。
与KKv不同,KK馆标准店面积在200㎡左右,商品品类以进口品为主,主打时尚简约;黑金店面积在300~500㎡,门店空间较大,商品品类较标准店的基础上更为丰富。
今年3月,KK馆宣布完成4亿元C轮融资,领投方为阿里巴巴 eWTP科技创新基金,洪泰基金跟投,老股东经纬中国、璀璨资本、黑藻资本、深创投等均参与跟投。
比较明显的是,这次旗舰店的品牌调性直指新人群,高颜值是KKv的第一张脸,门店整体空间色彩以黄白灰色系为主,集装箱元素随处可见,空间感十足。众所周知,集装箱表征着现代商业的最伟大发明之一,全球贸易流通得益于集装箱使货运变得规模化、标准化。
Up to now, KK store has been extended into three types: standard store, black gold store and flagship store KKv.
KKv is mainly aimed at the young generation. The store area is 1000+㎡, which is the largest among the three. Be worth what carry is, KKv in a bigger space at the same time, also carrying more diverse scene elements, namely both overseas imports and trend of the new goods, goods is more than the previous two new categories: including practical clothing, maternal and infant supplies, flower green plant, pet supplies, dozens of vertical segment, such as characteristic collectables - autograph to give the user more delicate way of life.
Different from KKv, KK hall's standard shop covers about 200㎡. The product category is mainly imported, featuring fashion and simplicity. Black gold shop area in 300~500 square meters, the store space is larger, the product category is more abundant than the standard store.
In march this year, KK hall announced the completion of 400 million yuan C round of financing, led by alibaba eWTP science and technology innovation fund, hongtai fund with the investment, the old shareholders jingwei China, bright capital, black algae capital, shenzhen venture capital are involved in the investment.
It is obvious that the brand tone of this flagship store is aimed at the new crowd. The high appearance level is the first face of KKv. The overall space color of the store is mainly yellow, white and gray. As we all know, the container represents one of the greatest inventions of modern commerce, and global trade flows have benefited from the container's ability to scale and standardize freight.
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